Esperanza is a little bit of a mixture between Paco (Uxlabil Eco Hotel, Guatemala) for its Professor of Philosophy side, and Carolina (Arbol de Fuego Eco Hotel, El Salvador) for the women entrepreneur look alike. Esperanza was the first person to confirm a hotel mission with me (via LinkedIn) as I was still in Barcelona, and …
Welcome to Salvador by my side! I just stayed one week in Salvador, but I’ve met the hotel that is considered as the best example in sustainable development by the national tourism ministry. So, despite brief it was an intense stay where I learnt a lot thanks to Carolina and the nice study case of her Eco-Hotel Arbol …
I believe that having a great hotel website is the #1 most important point of any hotel marketing strategy. The hotel website is often the first impression that a future potential guest gets from the property, and which will make him / her make a booking… or not! Many of the actions that you’re going to undertake …
Would you like to better match your customer needs and boost your occupancy? Then, it’s even more important to understand what is your current hotel customer segmentation, thus as its untapped opportunities. Customers needs differ, it’s a fact. It can be interesting to understand which are the specific needs of each “family” of customers. It will …
During this HopTour through Latin America, in each hotel where I stay, the same questions come back: “Where (the hell!) are hidden my future hotel guests? How could I reach them more efficiently?”. And we start then to talk about their Hotel Marketing Strategy. I thought that this article could be helpful to give an overall overview …
Many hotels send newsletters or at least already thought about starting doing it. I’d like to review with you today your hotel emailings strategy. Why and to whom sending newsletters? Which tool using for sending it efficiently? Let’s have a closer at it together. Objectives of your Hotel Newsletter It’s important to set a clear strategy …
After Tikal, Florès and Semuc Champey, I have now arrived at my last hotel mission of this Guatemalan journey: the eco-hotels Uxlabil. The stay lasts about ten days and consists of three stages: the old capital Antigua, Lake Atitlan and the current capital Guatemala City. Alright, come on, I will introduce you to Francisco! From …
“Project whose realization is impossible, imaginary concept”, such is the definition of an Utopia in a dictionary. However, Utopia Eco-Hotel exists for real, I promise you ! I’m even writing from there right now… How to do not be charmed, even just for the name ? And if you’re not convinced yet, type Semuc Champey …
