[COURSE] Social Media Best Practices in Tourism

Objective of the course Learning about social media strategy through an analysis of best practices in the tourism sector. Working on a “Social Media Best Practices in Tourism 2018 by INSEEC Lyon” ebook and also a pack of cold Facebook post that could be used by sustainable tourism companies (travel agencies, hotels…). Knowledge and skills more »

Two years later : some news from Latin America

From 2014 to 2016 I traveled through 16 countries of Latin America swapping my marketing skills in exchange for food and accomodation, and making videos to document good practices for a more responsible and sustainable tourism : a HopTour of Latin America. I stayed in touch with many of the tourism stakeholders I met on more »

Buzz videos in tourism : they make you learn something !

Tutorials, tips, investigations, testimonials : these videos make you learn something new. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to this selection? Suggest them : comment below more »

Buzz videos in tourism : they’re so inspiring !

Beautiful, artistic, creative, motivational : these videos make your heart beats with their beauty and the emotions they generate. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to more »

Course : Global Issues & Solutions for a Sustainable Tourism

Graduated in 2010 from La Rochelle School of Tourism & Hospitality, I always stayed in touch with the school. Being back from my two years HopTour through Latin America, they offered me to develop and conduct a 24h-lecture in english about sustainable tourism for a class of Master’s students. Challenge accepted ! Faithful to the Hopineo spirit, I more »

Raising awareness while remaining fun

Even when communicating about subjects that can seem quite boring and complex (like endocrine disruptors, pesticides, electromagnetic waves…) it’s possible to remain fun… and it’s even recommended to get success on social media! Hereinbelow a sweet example with the french Générations Cobayes webserie (english subtitles available). Might “sustainable tourism” stakeholders get some great inspiration out of it more »