Marketing

Raising awareness while remaining fun

Even when communicating about subjects that can seem quite boring and complex (like endocrine disruptors, pesticides, electromagnetic waves…) it’s possible to remain fun… and it’s even recommended to get success on social media! Hereinbelow a sweet example with the french Générations Cobayes webserie (english subtitles available). Might “sustainable tourism” stakeholders get some great inspiration out of it …

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Working as a travel writer for Nicaragua, Honduras, El Salvador

Back from my great journey through Latin America, I traveled again during two months in central america in order to update french travel guide books : Petit Futé Nicaragua, Honduras, El Salvador. I took advantage of this second trip there to visit some sustainable tourism initiatives and realized some new video-interviews published then on Hopineo YouTube …

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Share your story with French travelers

Are you a tourism profesionnal commited towards a better way of leading tourism, more responsibly and sustainably? Would you like to reach french speaking travelers? I’m part of the journalists team of the french media Voyageons-Autrement and TV5MONDE. I might be able to help you ! Which visibility ? I invite you to read first the following article: “They talk …

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The Power of Storytelling through Video Blogging

Video is a powerful communication tool which became lately an essential element of any digital communication strategy. I share below a few tips. Read the complete article on TIES (The International Ecotourism Society) blog.