[COURSE] Social Media Best Practices in Tourism

Objective of the course Learning about social media strategy through an analysis of best practices in the tourism sector. Working on a “Social Media Best Practices in Tourism 2018 by INSEEC Lyon” ebook and also a pack of cold Facebook post that could be used by sustainable tourism companies (travel agencies, hotels…). Knowledge and skills more »

Buzz videos in tourism : they make you learn something !

Tutorials, tips, investigations, testimonials : these videos make you learn something new. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to this selection? Suggest them : comment below more »

Buzz videos in tourism : they’re so inspiring !

Beautiful, artistic, creative, motivational : these videos make your heart beats with their beauty and the emotions they generate. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to more »

Share your story with French travelers

Are you a tourism profesionnal commited towards a better way of leading tourism, more responsibly and sustainably? Would you like to reach french speaking travelers? I’m part of the journalists team of the french media Voyageons-Autrement and TV5MONDE. I might be able to help you ! Which visibility ? I invite you to read first the following article: “They talk more »

Linkedin for Hotel Managers

Why should a Hotel Manager be on LinkedIn?

Do you have a LinkedIn account? Not yet? You’re missing a powerful networking tool…but don’t worry, it’s not too late! LinkedIn is a kind of Facebook for professionals. It is an international social network where you fill in your profile as for a CV , then add your friends and professional colleagues as “connections” (like the “friends” more »

Register your Hotel on TripAdvisor

Does your hotel appear on TripAdvisor?

TripAdvisor is a website where travelers from all around the world can share their experiences by writting a review, giving a rating and publishing photos about hotels, restaurants and activities (places) that they visited. TripAdvisor became the number one comparison tool used by travelers to help them making their choice when planning a trip. TripAdvisor is the equivalent more »