Objective of the course Learning about social media strategy through an analysis of best practices in the tourism sector. Working on a “Social Media Best Practices in Tourism 2018 by INSEEC Lyon” ebook and also a pack of cold Facebook post that could be used by sustainable tourism companies (travel agencies, hotels…). Knowledge and skills …
Tutorials, tips, investigations, testimonials : these videos make you learn something new. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to this selection? Suggest them : comment below …
Buzz videos in tourism : they make you learn something ! Read More »
Beautiful, artistic, creative, motivational : these videos make your heart beats with their beauty and the emotions they generate. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to …
Humor, surprise, suspens, curiosity : these videos make you laugh or smile, they stir up your curiosity. They managed to make the buzz by subtly combining some of these ingredients, a recipe that generally works well in social networks! Do you think of other videos (linked to tourism/travel) that could be added to this selection? …
Are you a tourism profesionnal commited towards a better way of leading tourism, more responsibly and sustainably? Would you like to reach french speaking travelers? I’m part of the journalists team of the french media Voyageons-Autrement and TV5MONDE. I might be able to help you ! Which visibility ? I invite you to read first the following article: “They talk …
This is no longer a secret, the Internet has become the preferred search tool for travelers. So of course, the more you talk about yourself on the web, the better! When it’s free, no questions to ask, but when faced with a paid proposition, how to react? Is the game really worth the effort? I …
They talk about you on the Internet : which benefits ? Read More »
A great of example below
Do you have a LinkedIn account? Not yet? You’re missing a powerful networking tool…but don’t worry, it’s not too late! LinkedIn is a kind of Facebook for professionals. It is an international social network where you fill in your profile as for a CV , then add your friends and professional colleagues as “connections” (like the “friends” …
TripAdvisor is a website where travelers from all around the world can share their experiences by writting a review, giving a rating and publishing photos about hotels, restaurants and activities (places) that they visited. TripAdvisor became the number one comparison tool used by travelers to help them making their choice when planning a trip. TripAdvisor is the equivalent …
Did you know that you can publish on your Facebook page choosing that only the english-speaking audience (or french-speaking, or spanish-speaking) can see your post? Visibility & Editing How do I control who can see my Page’s posts? There are 2 ways to control who can see your Page’s posts: Limit your post’s audience so …
